Retail Marketing Direction & Design

Full implementation, direction, design and management of Thrasher Magazine's retail marketing program. (Window displays, P.O.P., etc.)
Reporting Directly to company owner & President of Thrasher Magazine.

Thrasher apparel takes up a huge portion of action sports retail space but for some reason there was no retail marketing program.
Coming from RVCA we had a whole division dedicated to creating a strong presence in retail spaces of our US & international accounts as well as our own stores all around the world.

I created a seasonal P.O.P. window display menu consisting of some recent magazine covers and other strong current and heritage imagery. This was offered to our hundreds of accounts via the sales team and once we received requests for window displays from our biggest accounts I created partnerships with large format printers that execute installations for Apple, NFL & more.
We now offer an ever-evolving seasonal variety of retail curation options for our retail accounts in the US and all around the world.

Various window display design over the years. Primarily in the midst of our Boardriders acquisition to supplement for the downsizing of RVCA's retail team. Most work with retail window displays entailed presenting the initial art direction for windows within the campaign rollouts for a retail marketing designer to use as direction.