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Jake Alan,

An accomplished creative with proven history working closely with founders and executives of industry leading organizations to create, develop, design & direct global marketing campaigns, platforms, processes, initiatives & activations. All with strong emphasis on creative direction & design of go-to-market campaign strategy, direct-to-consumer e-commerce, extensive organic & paid digital marketing & social, retail marketing, print advertising, email, wholesale communications and b2b, lifestyle/studio photography & art direction and UX/UI design.

Specialized in working closely with artists, photographers & cinematographers (including PC and collaborative contract building for global brands) to drive conversion through elevated story-telling with a concept-to-consumer mindset and communicate brand strategy with internal departments, international regions potential partners & shareholders. Experienced in collaborative and artist/model contract building.

Committed to driving innovation, increasing brand awareness and fostering long-term customer loyalty by delivering compelling, authentic and memorable brand experiences. Skilled in leveraging data-driven insights, marketing strategy, global trends, competitive analysis to manage growth strategy as well as informing, motivating and leading cross-functional teams to increase the bottom line.

I have been fortunate enough to spend my 20’s pouring efforts and creativity into heritage companies such as RVCA, Thrasher Magazine, Ford Models, and LA Models. I love what I do, and thrive on giving it the time and attention it deserves.

Thrasher Magazine

Apparel Marketing Manager
Direction and management of digital marketing, GTM, e-commerce, wholesale B2B, UX/UI design & product photography

2 years | June 2022 - Present
San Francisco, California

After 6+ years at RVCA, I was approached by Thrasher Magazine with an offer to relocate from Costa Mesa to San Francisco for an executive creative marketing role.
An opportunity to provide RVCA’s industry-leading global business model to the nearly-50 year old heritage company.

(Duties & deliverables are available for viewing in the resume section.)

Thrashermagazine.com

RVCA

Global Creative Marketing Graphic Designer / Digital Designer
Design & management of global digital creative go-to-market campaigns

6+ Years | March 2016 - June 2022
Costa Mesa, California

Amazing years alongside the Global Creative & Art Directors in the marketing department to develop, design & manage global campaigns
spanning across all marketing vehicles with an emphasis on digital, including:
Email, organic & paid social assets, retail window installations, e-commerce PLP, PDP & LP digital design, print ads, wholesale catalogs, B2B, events & more.

•Ownership of creative GTM planning, design & execution of all men’s global marketing campaigns, with an emphasis on digital (men’s driving 80% of revenue.)
•Develop & manage the digital marketing campaign (email & social) calendar & planning tools to meet & exceed Y.O.Y. sales goals and execute GTM plan.
•Own the long-term vision, goals and roadmap for our digital channels.

(Duties & deliverables are available for viewing in the resume section.)

RVCA is an industry leading global fashion apparel brand that spans across surfing, skateboarding, sport, art and women's lifestyle with 2,000+ retailers world wide, 12 retail locations, an e-commerce business of $25 Million gross revenue annually and total business of approx. $100 Million gross revenue annually. $80 Million driven by the Men’s main-line division which I was dedicated to.

RVCA.com

Develop, direct, design & manage elevated omni-channel apparel campaigns that span across all marketing vehicles with a concept-to-consumer mindset while communicating brand strategy with international regions with an emphasis on e-commerce.

Leading the e-commerce initiative
UX/UI design
Photography
Management
Data analysis

Leading the initiative to gather apparel marketing collateral with staff photographers & cinematographers at Thrasher Magazine. Art Direction for select elevated campaigns at RVCA.

Full implementation, direction, design and management of Thrasher Magazine's retail marketing program. (Window displays, P.O.P., etc.)

Campaigns...

As RVCA's Creative Marketing Graphic Designer I had ownership of the Men's main-line, art, surf & skate divisions which brought in a gross revenue of approx. $80 Million annually during my time there.

Taking a collection and working with photographers & videographers to create a visual representation through photoshoots, gather deliverables and translate into a campaign story that spans across omni-channel campaigns.

Below are Tier 1 campaigns I developed, designed, managed between internal departments & communicated to international regions.

600+ specialty retailers including Nordstrom's & Tilly's.