Competative Analysis
Hosting competitive analysis meetings for internal design department to learn what others in our market and other markets are doing to drive innovation, creativity and conversion.
Digital Marketing Direction & Design
Working at RVCA for 6+ years brought me to the position to wear all of the hats. Creating these campaigns has become a clear roadmap for me and while they touch on all marketing vehicles, digital, retail, print, etc. they do have an emphasis on digital e-commerce.
Develop, design & manage global mens, surf, skate & art division digital marketing campaigns and communicate brand strategy with international regions.
• Design full digital marketing roll-out plans from brief to execution that span across all marketing vehicles including:
Organic & paid social assets, retail P.O.P. display installations, e-commerce digital design, email, wholesale catalogs, print ads, B2B & more.
• Develop guidelines and design systems that express brand identity and clearly communicate product attributes and benefits with head-to-toe styling and storytelling.
• Develop and managing digital marketing campaign calendar.
• Practice a concept-to-consumer mindset to effectively deliver conversion-driving marketing assets and digital creative season over season.
Campaigns...
As RVCA's Creative Marketing Graphic Designer I had ownership of the Men's main-line, art, surf & skate divisions which brought in a gross revenue of approx. $80 Million annually during my time there.
Taking a collection and working with photographers & videographers to create a visual representation through photoshoots, gather deliverables and translate into a campaign story that spans across omni-channel campaigns.
Below are Tier 1 campaigns I developed, designed, managed between internal departments & communicated to international regions.
600+ specialty retailers including Nordstrom's & Tilly's.
600+ specialty retailers including Nordstrom's & Tilly's.
600+ specialty retailers including Nordstrom's & Tilly's.
1500+ retailers including Nordstroms, Tilly's & Zumiez. Design direction upheld to this day.
Over 50,000 units sold at wholesale.
100+ specialty retailers including HIC, Hawaii's largest chain.
Hundreds of specialty retailers including Zumiez & Tilly's.
Highest return on ad spend of the quarter.
Sold out of all inventory in under 60 days.
RVCA's greatest omni-channel activation of the decade.
Australia's greatest performing special collection of the year.
Received tattoo from featured artist BJJ for the campaign's commercial.
A prime example of presenting the subject's creative vision.
Top selling collection at Ron Jon's Surf Shop.
Shot at Bert Krak's legendary Smith Street Tattoo Shop in Brooklyn, New York.
Top performin ANP collection in specialty wholesale. 750+ specialty retailers.
First installation of an ever-evolving collection with Ford Archbold's Spun Spirit.
Featuring UFC Bantam weight champion contender, Marlon Chito Vera.
Campaign Calendar
Running a marketing campaign calendar based on apparel stories, product landing dates, e-commerce buys and more...
Stories that drive conversion...
These are the singular marketing stories that keep the lights on, driving DTC sell-through for our preliminary styles.
Paid Media
Designing all digital paid ads for Men's main-line, surf, skate and art divisions of RVCA. RVCA spent around $35,000 weekly on paid ads from around 2020 moving forward with the shift from retail to DTC .
Introducing a digital marketing campaign to Thrasher’s business model.
Reporting Directly to company owner & President of Thrasher Magazine.
Art directing to obtain deliverables and laying out fully-fleshed campaigns that showcase our apparel and touch on our aligned co-branded video productions, apparel line, retail activations, print magazine and of course the digital marketing vehicles, e-commerce, email, Instagram, Facebook, Twitter and google ads.
Email Campaign Direction, Design, Management & customer fulfillment
Weekly emails based around video productions, apparel & magazine launches.
Managing scheduled sends.
Managing database acquisition.
Collaborating with various brands to create aligned product giveaways for EVERY email. Some of these brands include Converse, Vans, Dickies, RVCA, Deluxe distribution, independent trucks & more...
- Choosing a selection results in a full page refresh.